4-time F1 champ Red Bull Racing signs on Tezos as ‘blockchain partner’

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Purple Bull Racing (RBR) has signed on Tezos, the world’s 42-greatest blockchain by marketplace cap, as its Official Blockchain Associate, as for every a release this early morning. 


The partnership would see the 4-time Method 1 driver’s build out its very first-at any time non-fungible token (NFT) enthusiast working experience for enthusiasts and customers. 

With Grand Prix enthusiasts nevertheless impacted by the world pandemic, the RBR Staff is constantly on the lookout to supply new, one of a kind and immersive ordeals as portion of its fan engagement system, and NFTs enable delivers just that.

“Designed to self-improve, Tezos’ skill to continue being at the slicing edge of blockchain know-how tends to make it a pure healthy for Crimson Bull Racing Honda,” stated RBR principal Christian Horner, OBE, in a assertion.

He extra, “Crucially, its power-effective design also matches our individual extensive-phrase long term environmental ambitions, and as Method A person moves in the direction of carbon neutrality, the reduced-effect methodology pioneered by Tezos will be a beneficial asset.”

Why Tezos?

RBR pointed out “performance” and “energy-successful design” as the two functions which proved crucial in Red Bull Racing Honda’s collection of Tezos.

Hubertus Thonhauser, chair at Tezos Basis, explained the staff was enthusiastic with RBR’s selection to find Tezos as the distinctive platform for this partnership and we are hunting forward to welcoming them into the quickly-growing ecosystem of brands setting up NFT platforms on Tezos. 

“The Tezos blockchain is made to evolve and adapt, performing so with security and overall performance in mind and in the most economical techniques possible. These principles are beautifully mirrored in the Red Bull Racing Honda crew, and this is why we imagine this to be a winning partnership,” Thonhauser reported.

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