New Research Reveals Extent of Banking Investment in Blockchain and Cryptocurrencies


SAN FRANCISCO, April 22, 2021 /PRNewswire/ — LEWIS, the worldwide advertising company, has simply revealed authentic analysis into the rise of blockchain applied sciences and cryptocurrencies.

The survey uncovered the extent to which bankers are invested within the new expertise each personally and corporately.

The information seems to point out banks are extra invested in blockchain expertise in additional methods than beforehand identified. Bankers are more and more personally invested in cryptocurrencies regardless of reservations round trustworthiness. Whereas solely 45 p.c of bankers consider cryptocurrencies are all the time reliable, 61 p.c are personally invested presently with 75 p.c more likely to make investments sooner or later. 

“A yr in the past, main banks dismissed crypto. At present those self same establishments have crypto as their high funding advice. Coinbase was based in 2012 and is now value greater than Goldman Sachs, an funding financial institution that launched in 1869,” stated Former Presidential Adviser Dr. Pippa Malmgren. “Bankers are additionally investing personally and professionally in blockchain. This expertise underpins cryptocurrencies by permitting transactions to be simply verified and authenticated. Some see a harmful bubble forming in crypto and blockchain. The upward worth jumps in worth are additionally proof of super innovation in cash itself.” 


The research suggests blockchain options are poised to modernize the sector with 82 p.c of banks invested within the expertise and 88 p.c believing it is going to have a constructive affect on the monetary companies trade.

“Finance and banking are presently dealing with a sequence of challenges not solely from the pandemic and the rising variety of cyberattacks but additionally from uncertainty and a lack of information referring to cryptocurrencies,” stated Matt Robbins, Vice President, Analysis and Insights at LEWIS. “Our analysis signifies blockchain has the potential to affect a number of industries however might rework monetary companies by serving to to rebuild belief with customers.”

The report means that the advantages of blockchain might assist shut the rising belief hole with the general public and renew confidence in monetary establishments. The next high three advantages of utilizing blockchain have been recognized by over 80 p.c of respondents:

quicker transaction occasions
higher safety
elevated transparency

“Whereas fortunes might be made speculating in crypto, blockchain, and different types of decentralized finance all these applied sciences are shortly turning into a part of mainstream finance,” added Malmgren, President G.W. Bush’s adviser after the dot-com crash. “Heavy hypothesis often accompanies radical innovation”, she added.

To learn the total report, please go to:

The Analysis Methodology 

The Banking on Blockchain report is predicated on a survey performed by the LEWIS Analysis and Insights group to realize a deeper understanding into the way forward for blockchain and cryptocurrency. The survey was fielded from March twenty fourthMarch 26, 2021 and captured responses from full-time staff within the banking trade situated in america. A complete of 501 respondents have been captured and the general margin of error is 4.32% at a 95% Confidence Interval. The respondents have been sourced from Logit Group.


LEWIS is a world advertising company constructed to assist and encourage manufacturers to develop. It offers a full spectrum of selling, communications and digital companies to ship tangible enterprise affect for purchasers. The corporate has over 500 employees throughout 24 workplaces all through  Asia, Europe and North America. Go to


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